Toymaker Lego will stick to its quest to find sustainable materials despite failed recycle attempt
COPENHAGEN, Denmark (AP) — Denmark’s Lego said on Monday that it remains committed to its…
Browsing: Brand Name
The feminine brand name advantage
Brands with linguistically feminine names are more likely to convey warmth which, in turn, can…
Marketing the Cosmic Crisp: Will Consumers Bite?
For apple aficionados who share in the opinion that the Red Delicious can “rot in…
8 Mistakes to Avoid When Naming Your Business
When choosing a name for your new company, keep these tips in mind to help…
When Naming A Company Consider These 3 Insights From Alexandra Watkins
Naming a company is hard. The client needs to like the name, a suitable URL…
The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
Why The Sound Of A Brand Name Matters
Brand names reveal a lot more than you think, as the fascinating science of “sound…