Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Browsing: Brand Narrative
Why social sharing is the world’s most awesome content marketing metric
The most important metric for any digital marketing effort is conversions. We all like money.…
A Revolution to Humanize B2B Brands
A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
How Place Works in Brand Storytelling
Who doesn’t love a good origin story? A backstory adds dimension to a character and…
The Quick and Dirty Guide to Building Your Startup Brand
How to hack your brand in 24 hours Over the years I’ve developed a lean branding…
Airbnb’s CMO reflects on ‘marketing that matters’
Even the chief marketing officer of Airbnb Inc. has a soft spot for hotels sometimes.…