How marketers can prepare for Gen Alpha
It may seem a little crazy to concern yourself with the influence of a generation…
Browsing: Brand owners
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…