How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
Browsing: Brand personality
The Basics of Branding
Learn what a brand is and how it can help your business. Why is it…
Brand voice: 3 steps to success
The most memorable brands, from Apple to Geico, are ones that have a clear and…
If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
5 Reasons Your Brand Needs Its Own Spotify Playlist
A curated soundtrack will be music to your customers’ ears. With so many businesses competing…
DEAR RYAN REYNOLDS: I HATE YOU. I LOVE YOU. IT’S COMPLICATED
TBWA/Chiat/Day’s Chris Beresford-Hill says a movie star can teach the industry a lot about advertising…
Helping Brands Bridge The Gender Gap
As global expectations around gender equality shift, brands need to act fast to remain relevant.…
6 Steps to Create an Eye-Catching Instagram Aesthetic for Your Brand
Here’s how to get more followers and customers on Instagram. Instagram is one of the best…
How do you bring a brand to life?
Humans are wired to feel connected to others when they find interests, traits or experiences…