KFC’s turnaround is rooted in brand history
KFC’s Comeback Story Takes Flight The Big Chicken silently clucks its beak and rolls its…
Browsing: Brand positioning
To Get More Out of Social Media, Think Like an Anthropologist
There is something marketing managers seem to forget about the internet: it was made for…
Driving up the brand customer experience
Next month, Cadillac will be opening the public part of its year-old global headquarters in New York:…