Volodymyr Zelensky on War, Technology, and the Future of Ukraine
In a one-on-one interview with WIRED, the embattled president expresses clarity amidst the chaos. EVER…
Browsing: brand power
Saudi-backed LIV Golf shows how ‘sportswashing’ can backfire
Countries like China, Russia, and Saudi Arabia have tried to improve their image with sports.…
Streaming platforms: Be brave, be brand-led
Advertising campaigns for video streaming services often lack clear and obvious branding, writes Kantar UK’s…
“What I Did Shouldn’t Be Possible:” How This Immersion Program Transformed the MBA Experience
For 25 years, GMIX has sent students around the world and out of their comfort…