Why car companies should fear the golf cart
Automakers are churning out vehicles that are bigger and more expensive—but that might soon reach…
Browsing: brand power
POV: The future of industry isn’t digital
The authors of ‘Augmented Lean’ argue that an augmented workforce isn’t cookie-cutter, but more innovative,…
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday…
Space advertising could be the next big thing
The Jetsons set the standard of what the future could look like, billboards in space…
A game of two halves: engaging marketers to capitalize a fan base during the festive peak
Marketers can capitalize on the world’s largest fan base and the festive period – here’s…
The future of healthcare design is a lot more colorful and a lot more fun
One of Portugal’s biggest hospitals has a new Pediatric ward, and it’s all about color.…
Branding is Expecting; Marketing is Parenting
In the nonprofit sector, the various functions of communication often get blurred, especially when it…
How these brands have built advocacy into their businesses
From dating apps to headphone companies, brands are using their platforms to draw attention to…
It’s time for an Augmentality Shift
AR is also a powerful tool to enrich the world around you, connect with others and…
This chip transmits an internet’s worth of data every second
The laser-powered chip could mean faster broadband speeds for consumers and an internet that requires…