What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how…
Browsing: Brand Preference
Five Benefits of Influencer Marketing for Recession-Proofing Your Brand
If COVID-19 has taught us one thing, it’s that every business needs a digital presence.…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…