Toymaker Lego will stick to its quest to find sustainable materials despite failed recycle attempt
COPENHAGEN, Denmark (AP) — Denmark’s Lego said on Monday that it remains committed to its…
Browsing: Brand Purpose
Brands need to marry humour and purpose
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
Think Your Brand Has Stood The Test of Time? Think Again. Here’s Why You Need to Rebrand — And 4 Elements You Need to Pull It Off.
Gone are the days of a rebrand equating to a simple refresh of a company’s…
How Defining a Brand Purpose Can Build Consumer Trust
Is it possible for companies to increase feelings of well-being in their consumers? Yes, if…
P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Why Time is the Newest Experience Currency
LBB: You joined Ogilvy Experience [in 2021] – congrats! What was it about the role that…
Sustainability or Spin? Why Straight Facts Matter Most
As demand for better brands continues to increase, we can expect an exponential increase in…
How B2B Marketers Can Define, Communicate And Activate Organizational Purpose
CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing…
THE BRAND BABBLE ISSUE
The focus of today’s sermon will be brand babble and the widespread and usually silly…