Short-term vs. long-term thinking: Interview with Tom Donald (The Royals)
It will have escaped nobody reading this that we’re in ‘unprecedented times’. But our responses…
Browsing: Brand Purpose
Most creative work is do-good fata morganas
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look…
7 ways to build your business and brand partnership muscle
We detail how chief marketing officers can lead their organisation’s external partnership strategy more effectively…
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
The explosion and proliferation of social media has given power to the masses to share…
Once your purpose is in everything you do, it becomes an indelible part of the…
Kia Unveils New Logo, Global Brand Slogan
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
Trends that will dominate marketing in 2021
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends…
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis.
As consumers around the globe adjust to the next normal, there is significant variance in…
The unsustainable tension of image making
2020 has shown that brands need to build their reputation through action, rather than the…