‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
Browsing: Brand Recognition
From globalization to hyper-local, how can brands and creative teams adapt?
With the ever-evolving ecosystem of communication channels and a shift to a more experience-driven way…
RISE OF BUY NOW, PAY LATER BRANDS SPARKS NEW LENDING INDUSTRY MARKETING BATTLE.
‘It is an arms race competition,’ says one industry expert about the $8 trillion credit,…
Ultra-short ads land with consumers
An ultra-short advertisement of as little as two seconds is able to convey brand, product…
This YouTuber redesigned the logos of Starbucks, Coffee Bean, and Folgers—and they’re brilliant
Graphic designer Kelly Lauren gave each coffee brand a new look, dividing commenters with her…
Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen Branded Integration Intel will analyze brand mentions across platforms Nielsen is trying to level…
5 SMALL-BUSINESS MARKETING STRATEGIES FOR FRANCHISEES TO CONSIDER
When franchisees can’t rely on their name alone, small-business marketing strategies can help them stand…
How self driving cars will transform marketing
Marketing In The Fast Lane With Self-Driving Cars From George Orwell predicting the overwhelming reach…