Brand size, creativity main drivers of effectiveness
Brand size and creativity are the two most important contributors to marketing effectiveness, according to…
Brand size and creativity are the two most important contributors to marketing effectiveness, according to…
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…
An impression is an impression is an impression, but how do you know if it’s…
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
WARC’s latest Global Ad Trends has found that cinema growth will outpace the global ad…
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…
A little bit of data on the latest trends can help brands create strategies to…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…
Facebook had a bad 2018 when it came to trust and privacy, leading to a…
How much is too much when it comes to data in marketing? Can we find…