Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Browsing: Brand Safety
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…
‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.…
Advertisers say digital ad spend won’t decline, despite continued fraud
Half of Advertisers Say Ad Spend Won’t Drop Even if Fraud Issues Persist When it…
Brand safety in 2018 will bring more collaboration
Brand Safety In 2017: Where We’ve Been, Where We’re Going Brand safety and transparency were top-of-the-agenda…
YouTube reveals ‘action plan’ to tackle spate of brand safety issues
YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…
Advertisers often avoid hard news, but there’s mixed data to back this up
Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession…
Many Marketers Say Media Buyers Are Responsible for Brand Safety
But some take matters into their own hands New data finds that a majority of…
Ad Firms Enlist OpenSlate to Make Sure Ads Run With ‘Safe’ YouTube Videos
Top ad-buying firms sign on for auditing services to make sure ads steer clear of…
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling…