Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety
With spend growing by more than 72% over the past three years, programmatic is the backbone…
Browsing: Brand Safety
Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’
One of the biggest marketing themes and talking points of 2017 has been about driving purpose.…
The most brand-safe app category is not what you’d expect
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew…
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way…
Balancing free expression and brand safety can be difficult
Facebook’s Leaked Content Guidelines: What Marketers Should Know A leaked document published by The Guardian…
Programmatic 3.0 advertising will take inspiration from the financial markets
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue In…
Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…