Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
Browsing: Brand Storytelling to Brand Storyliving
The Internet Is Going Wild for a 1970s Lego Instruction Pamphlet. It’s a Fantastic Lesson in Marketing (and Parenting)
Why are so many people talking about a 50-year-old instruction manual for building a dollhouse?…
Streaming TV’s identity crisis is getting exhausting
From price hikes to catalog cutbacks to branding swaps, the companies responsible for TV in…
POV: It’s time for big tech to stop stifling innovation
Big tech has a track record of dismissing and discrediting technologies that they either don’t…
Toymaker Lego will stick to its quest to find sustainable materials despite failed recycle attempt
COPENHAGEN, Denmark (AP) — Denmark’s Lego said on Monday that it remains committed to its…
The #1 threat to attention metrics: The paradox of attentive audiences
Marc Guldimann, founder of Adelaide Metrics, explores the ways attention metrics can inadvertently be misaligned…
Speed Kills: Why Meme Marketing Rules the Internet
I spend a lot of time thinking about how marketing has changed over my lifetime…
Spotify is going to clone podcasters’ voices — and translate them to other languages
A partnership with OpenAI will let podcasters replicate their voices to automatically create foreign-language versions…
Brands Navigate a Changing Media Landscape
In an increasingly complex media environment, advertisers continue looking for opportunities to meet the right…
Personalized Customer Experiences Are Important—But Not At The Cost Of Data Privacy
Today’s retail brands are continuously searching for tools and solutions that will enable them to…