How AI Will Help Marketers Harness Psychology To Drive Consumer Purchase Decisions
A marketer’s role is to inspire consumers to embrace a product or service, which involves…
Browsing: Brand Storytelling to Brand Storyliving
Google accused of downplaying ad price manipulation
Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to…
Ads are more effective when repeated in a block
Advertisements that are repeated in a block are generally more effective and significantly boost brand…
Advertising only works if it is seen. And seen often.
Every business owner on earth has asked this question at some point or another… They…
Marketing categories differ in how they impact business relationships
The demands of different business categories can have a profound impact on marketer and agency…
Gucci’s awaited rebrand is met with excitement
Gucci, the Kering-owned luxury brand that accounts for around half of the company’s sales and…
How to Define, Develop, and Communicate Your Personal Brand
Whether you like it or not, you’re building a personal brand. Your personal brand is the combination…
What Is Your Creative Type?
Gina sat down to write her book on the ethnography framework she developed from 20…
How to Destigmatize Repulsive Products
Pancakes made from crickets, lamps made from fungus, handbags made from discarded cow stomachs, and…
Generative AI: Unlocking the future of fashion
While still nascent, generative AI has the potential to help fashion businesses become more productive,…