8 must-read design books this summer
From fashion wisdom to a fiery analysis of the plastics industry, there’s something in here…
Browsing: Brand Strategy
Where does the Twitter brand go from here?
Elon Musk left the Twitter brand battered after the company gave up control of its…
Woman Works Wordles Into Wild Ideas
Samantha Bellisfield Turns Wordle Answers Into Wildly Offbeat Branding Exercises 100 Days is an annual…
The dark side to urban beautification
While intended to be more inviting, these campaigns can actually make public spaces more exclusive.…
Why people feel so little love for Uber’s brand
A new consumer-sentiment study finds Uber ranks near the bottom of the companies studied. Riders…
Volodymyr Zelensky on War, Technology, and the Future of Ukraine
In a one-on-one interview with WIRED, the embattled president expresses clarity amidst the chaos. EVER…
Saudi-backed LIV Golf shows how ‘sportswashing’ can backfire
Countries like China, Russia, and Saudi Arabia have tried to improve their image with sports.…
Streaming platforms: Be brave, be brand-led
Advertising campaigns for video streaming services often lack clear and obvious branding, writes Kantar UK’s…
“What I Did Shouldn’t Be Possible:” How This Immersion Program Transformed the MBA Experience
For 25 years, GMIX has sent students around the world and out of their comfort…
CMOs look for the ‘why’ on Web3.0
The opportunity of the metaverse and Web3.0 requires careful consideration, according to a panel of…