Asia’s top CEOs embrace change with boldness and resilience
Asia’s top business leaders are navigating today’s shocks with bold moves and a determination toward…
Browsing: Brand Strategy
How Worried Should Creative Professionals Be About Artificial Intelligence?
Someone in the “AI Art Universe” Facebook group called it “art harvesting.” It’s an interesting…
‘Your dollar goes a little bit further’: Smaller brands are finding TikTok to be a more profitable advertising channel
In the past year, TikTok has become a more lucrative advertising channel for smaller brands.…
The Ad-Solute Truth: iPhone 14 | R.I.P. Leon | Apple
https://www.youtube.com/embed/t2n0ykn4AKw We all can learn from Apple’s approach to combining practical product demonstrations with entertaining…
4 Powerful Tips To Create A Successful Airbnb Business
Like any enterprise, Airbnb is learnable, and there are tricks you can use to start…
For PR, Is ChatGPT An Asset Or Threat?
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences…
Instagram, Spotify, and other modern logos get a 1980s makeover
From drop shadows to Memphis design motifs, these retro logos will inevitably take you back…
Designing out of difficult times
Design matters—and not just in good times. CEOs who embrace design can enhance strategy and…
A.I. Wrote an Ad for Mint Mobile. It’s Basically ‘The Shit’
Ryan Reynolds finds ChatGPT ‘mildly terrifying’ Who’s writing Ryan Reynolds’ ads for Mint Mobile these…
‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…