How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
Browsing: Brand Strategy
Talking About Purpose Won’t Transform a Brand; These 5 Skills Will
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills…
What does Byron Sharp’s research really tell us about differentiation?
Rob Meyerson was struggling to fully grasp some of the assertions in Byron Sharp’s books,…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts
The work of brand-building is never done, but don’t let that discourage you! Building a…
A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing…
CMO Mindsets for Different Stages of a B2B Company
CMO’s have the highest churn rate among the C-suite — what’s the underlying issue? It’s…
Kia Unveils New Logo, Global Brand Slogan
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…