How marketers can benefit from “heat testing” Validating Product-Market Fit in the Real World
Since the invention of surveys in the 1930s, companies have used market research to size…
Browsing: Brand Strategy
From 7-Eleven to Canada Goose, stores are going to get more awesome in 2023
To keep customers coming back, stores have to do more than provide Instagrammable moments. If…
2023 Is A Pivotal Year For B2B Marketing—Are You Ready?
Peter Weinberg and Jon Lombardo, of the B2B Institute for LinkedIn, talk about how B2B…
Apple, Google, and Mozilla are teaming up to make a next-gen browser benchmark
Apple, Google, and Mozilla, the makers of Safari, Chrome, and Firefox, are teaming up to…
Here’s what sound looks like, according to artificial intelligence
A new web app transforms music into a wild light show using generative AI. Unless…
Standing out while starting out: 5 marketing tactics to scale startups in 2023
While startups may be more vulnerable during the recession, Make Honey’s Anthony Stonehewer advises on…
Marketing for good: brand responsibility isn’t a clever creative joke
Inclusive advertising is tricky at the best of times. Addressing some of this year’s highlights…
Social commerce is on the precipice of a ‘return to basics’ for advertising and a major shift for search
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s…
Infographic Design Trends for 2023 [Infographic]
Looking for ways to make your visuals stand out in 2023? This could help –…
This new site uses AI to let you create the brand mashups of your dreams
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Imagine…