YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
Browsing: Brand Values
Reclaiming our sense of self through social media: Think Forward.
We Are Social’s ‘not another trends report’ is a dispatch from the changing social space.…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
It’s time for brands to finally show their true colors!
It’s in times of need that powerful brands are defined. As COVID-19 swept across the…
How 3 CPG Companies Invigorated Their Brands Through Plastic Neutrality
The Plastic Neutral Certification enabled these brands to immediately address the growing concerns of their…
Close the gap of meaning: Gillette deconstructed
Global brands should be aware of the mental disconnects that can occur between the meaning…
Patagonia’s Bold Stance Illustrates What Brand Values Really Are
Last Monday, when President Trump announced substantial reductions to the area of two national monuments in Utah,…
Where Marketing Ends, Branding Begins
So you’ve got a business and you’re ready to push your branding efforts online. The…
9 Huge Branding Fails From Your Favorite Companies
Branding can be a delicate beast. On one hand, it makes up a large core…
Black and white logos ‘can win companies more business’
BRITISH businesses could attract more customers and save money if they opt for black and…