Advertising January 26, 2020 0 What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands Ownership is the new endorsement. There has been an awakening. Have you felt it? It…
Advertising January 24, 2019 0 Gillette isn’t the new Nike! Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
Branding January 8, 2017 0 Top brand moments in 2016: 5 CMOs share their biggest milestones of the year From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share…