How to Collaborate With Influencers to Help Grow Your Business
Companies are increasingly working with influencers to help them market their brand. Three experts share…
Browsing: Brand
Ikea is transitioning its print catalog to Pinterest
Startup brands may be getting into the physical catalog business, but Ikea — known for its…
20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand
Building a brand that’s relevant, memorable and valuable online requires a lot more than fancy…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
Keith Weed on his successes and failures at Unilever
Unilever’s outgoing Chief Marketing & Communications Officer tells WARC’s Anna Hamill the Unilever campaign he…
How do you bring a brand to life?
Humans are wired to feel connected to others when they find interests, traits or experiences…
Data and value – balancing brand interest with the need for consent
Data, value and consent – living in the embryonic age of privacy management In an…
Why marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
As marketers in the Age of Digital, we are moving at the speed of digital…