The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
Browsing: Brand
REEBOK BREAKS ITS LATEST CAMPAIGN IN FIVE YEARS TO CAPTURE 20SOMETHINGS
Adidas-owned brand wants the attention of 20somethings The ’90s are cool again, and Reebok is…
This Nearly $8 Million Tea Brand Was Built on Its Founders Knocking on 500 Doors
Tiesta Tea aims to simplify options for customers by explaining the function and flavor of…
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Phil Knight on the Controversial Kaepernick Ad and Nike’s Never-Give-Up Attitude
“It doesn’t matter how many people hate your brand as long as enough people love…
Welcome To The New Era Of Communicating With Video Interactivity
Ah, the short attention span of today’s average human — the not-so-new, yet ongoing problem…
WGSN: 10 Direct-to-consumer brands to watch in 2019
Direct-to-consumer brands continue to boom. Here, WGSN’s Laura Saunter selects 10 brands that we think…
Life in Plastic, It’s Fantastic Barbie’s finally found her true calling: influencer.
Barbie turns 60 this year. A friend asked me if this means Barbie herself is turning…
Samsung Galaxy campaign looks to ‘The Future’ with a soundtrack from the past
Doris Day sang the song Que Será Será back in the 1950s, but Samsung is…
Look back, move forward – how you can win with lifetime value this year
For many, the start of the year is a fresh start. The holidays are behind…