Old Spice introduces Dean Cole to get weird with its Fresher Collection
Deon Cole is the ‘fresh’ new face of the brand’s latest campaign promoting the all-new Old…
Browsing: Brand
Gillette Ad Is a Hit with Consumers
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The…
THIS NEW WATER BRAND WILL GET YOU BUZZED
Pura Still capitalizes on the spiked seltzer trend, without the bubbles A beer marketer is…
Uplifting the spirit of the brand!
Lyft teams with Wieden+Kennedy to get people to say ‘yep’ to the rideshare For many…
WPP takes on new identity to push its ‘radical evolution’ plan
Superunion and Landor have collaborated to create the new identity for WPP WPP CEO Mark…
Michael B. Jordan steps behind the camera to co-direct short film for Bacardi
Bacardi rum has teamed with red-hot actor/director Michael B. Jordan on a digital short that promotes the brand’s…
Unilever’s rules for influencer marketing
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as…
Diageo ‘reimagines the old’ in Roe & Co campaign
World-leading drinks company Diageo has launched a marketing campaign for its Roe & Co blended…
Brain trust: does your digital marketing need some refreshment in 2019?
Marketing hears from five top marketers on how they are refreshing digital marketing in their industries…
Here’s why loyalty needs to break the rules
Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible…