What Papa John’s can teach all businesses about marketing & leadership
John Schnatter may have stepped down from his position as Papa John’s chairman in July…
Browsing: Brand
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
This beauty brand wants to cure the industry’s packaging addiction
The L’Oréal-funded startup Seed Phytonutrients sells its products in bottles made out of paper and…
All Hail the Brand Dinosaurs
Redefining & embracing the presence of established brands Startups are driving innovation. They’re the best…
Why direct response TV marketing is still effective
Any advertisement that engages consumers and asks them to respond directly to a brand in…
BRAIN MATTERS: USING PSYCHOLOGY TO HELP IMPROVE MARKETING QUALITY
The more we understand how humans think and behave, the better we can tailor our…
Clooney’s ‘Quest’: 5 Questions With Nespresso CEO Guillaume Le Cunff
George Clooney is back with Nespresso in his first worldwide campaign. “The Quest” find Clooney suited…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
The voice of influence – why podcast marketing remains an untapped resource
New intelligence from the podcast sector proves the value of understanding context in delivering material…
‘Desirable difficulty’ – RMIT launches font that increases memory retention
RMIT and creative agency Naked have crafted a new font specifically designed to increase memory…