Here’s How Designers Would Fix Amazon
Amazon is woefully lacking when it comes to user-centered design. So Co.Design asked a top design studio…
Browsing: Brand
HOW TO AVOID MOST BRAND CRISES — AND HOW TO SURVIVE WHEN ONE HITS
If a truck hauling Nestle bottled water gets in an accident, an alert goes out almost immediately…
What makes a brand iconic?
The Secrets of Staying Power Show almost anyone in the world a laptop with a…
How to personalise brand content for higher engagement
3 strategies for content marketing personalization Personalization is one of the top features that consumers…
The Top Dos And Don’ts Of Working With Creative People
Or, how not to be an asshole client. [Image: courtesy the author]Whenever designers get together,…
Digital empowerment and innovation: how to lead the pack in CX
It’s experiences, not products that sell. Here’s how to make compelling CX a reality. Great…
As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Why Visa, California Closets and more are rethinking audio Sound is a powerful tool that…
Qantas CMO on data-driven strategy and how the brand manages large data volumes
Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the…
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…
Cannes Lion of St. Mark award winner Piyush Pandey: ‘India has enough richness and energy to make an impact around the world’
The Cannes Lions International Festival of Creativity will honor brothers Piyush Pandey (executive chairman and…