Take Note of Samsung: Tips for a Brand Crisis
It’s every marketer’s worst nightmare—your product suddenly presents a danger to consumers. It could be…
Browsing: Brand
Spotify Serves Its First Vertical Video Ads in New ‘Branded Moments’
Spotify is serving its first vertical video ads through a new “branded moments” offering that…
Avon calling: With a brand makeover, the beauty company targets millennials
Georgian Haynes, a 29-year-old architect based in New York City, started selling Avon when she…
The mobile wallet could grow up to become a real marketing channel
Here are some of the hidden strengths of this keeper of coupons, credit cards and…
How to Successfully Become an Online Brand Publisher [Infographic]
Create high-quality brand content that attracts and engages your customers. The following tips can help…
6 Tips to Optimize Your Facebook Page
When was the last time you updated your Facebook page? Interested in creating a more…
Turning Your Customers Into Your Best Brand Ambassadors
Learn how you can harness the power of your most devoted customers by empowering them…
Seven Ways Newsletter Marketing Still Works for Professional Services Providers
Marketing rules and tactics for providers of professional services (such as accountants, attorneys, physicians, and…
Study Likens ‘Walled Gardens’ To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale
When it comes to managing their digital campaigns, marketers increasingly face a Hobson’s choice. They…
How to invest in better marketing
Use a “bucket strategy” to keep enough marketing cash on hand. The “Bucket Strategy,” made…