Content and Engagement
What Coca-Cola has learned from publishers In 2013, Coca-Cola took a risk: It replaced…
Browsing: Brand
Lenovo Tells Consumers To ‘Skip The Sevens’
Lenovo and Motorola are thinking that maybe seven isn’t such a lucky number for consumers.…
Why Google Changed The Most Recognizable Logo On The Web
Creative director Jonathan Lee explains what Google was thinking when it updated one of the…
Black Lives Matter, The Brand
A social movement is not a corporation. Do the same branding rules apply? Black Lives…
The Age of the Wordless Logo
“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled…
Brand Admiration and the Value of Respect: How to Build a Revered Brand
A few years ago, my wife bought her first pair of TOMS shoes. At the…
Why you can now quit your job to make Snapchat videos
SANTA MONICA, Calif. — With the solemnity of a priest, Tastemade programming chief Oren Katzeff…
How KFC gets the media to do their marketing for them
Last week KFC released a chicken-scented sunscreen, which “sold out” in three hours. You’ll no doubt…
Personal Branding: 10 Steps Toward a New Professional You [Infographic]
Does your personal brand need freshening up? Check out these 10 tips to get started.…
Daymond John’s 5 Best Tactics for Marketing a New Product
So you’ve identified a gap in the market, figured out how to fill it, and…