Why The Sound Of A Brand Name Matters
Brand names reveal a lot more than you think, as the fascinating science of “sound…
Browsing: Brand
How to launch a $19 billion startup brand?
Follow Whats App’s lead There is a tendency among entrepreneurs who are launching a new business to…
How Real-Time Marketing Changes the Game
The age of social media has brought about a new dynamic in customer communications: The…
Marketing To Women by Life-Stage Brings Opportunity For Product Growth
Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and…
A brand that is budding patriotism
A-B InBev Looks to Replace Budweiser With ‘America’ on Packs Label Filings Reveal Major Patriotic…
Building Your Personal Brand
One challenge women have had in the workplace is that while they are working hard,…
WeTransfer’s simple user experience and creative clientele are transforming a commodity service into a bona fide brand.
How A Dutch Startup Made The File-Sharing Business Cool In the Netherlands, where the file-transfer…
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight…
How Industry Leaders Create Strong Brands.
Want To Dominate Your Market? Pick A Word. One word can change the direction and…
Warc 100: The brain’s take on the world’s best campaigns
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from…