Managing the marketing mix: focusing effort to maximise impact
Marketing is everything when it comes to business success and prosperity. A brand may be…
Browsing: Brand
Can Tesla scale up without watering down its brand?
Tesla Speeds Ahead in the Electric Vehicle Market “The Week that Electric Vehicles Went Mainstream,”…
Programmatic needs to empower the value of brand advertising
It’s no secret that programmatic has taken the advertising industry by storm, but questions continue…
How To Make Instagram’s New Algorithm Work For Your Brand
Earlier this month Instagram dropped a bombshell that it will be introducing an algorithm to…
4 Tips for Visual Content That Can Help Wow Your Customers
If your business needs more engagement on social media, a great image can go a…
What this ad startup learned from a failed digital platform
Course Correction: How Contravent turned failure into boundless success Like many entrepreneurs, Jay Williams, CEO…
Why every brand needs to be a technology brand
To prepare for the Internet of Things, all brands can and should be a technology…
Branding strategies to keep in mind when choosing domain names
It’s not an exaggeration to say that your domain name can determine the success or…
Under the over: Fleet footed brand
A couple of years ago, Under Armour was under pressure. The fitness brand was lagging…
The brand on a comeback mission!
Get Ready To Be Blitzed By Chipotle Ads Begging You To Come Back If you’ve…