CMO Conversations: Matt Bushby, UK Marketing Director, Just Eat
Just Eat, a food delivery app, is one of the UK’s fastest growing brands. Matt…
Browsing: Brand
Exclusive: Patagonia’s new CEO talks about the future of the beloved brand
Patagonia has named Ryan Gellert, its Amsterdam-based managing director of Europe, Middle East, and Africa…
How to Build a Brand Through Live Streaming [+ Examples]
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
How COVID-19 created a new kind of consumer in just 90 days
After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when…
Will Dettol’s ‘back-to-work’ ad campaign damage its brand?
Disinfectant brand’s latest ad sparked caustic reaction, but will it boost or blight the brand?…
10 Dos and Don’ts of Measuring Lifetime Value
Lifetime Value (LTV) has always been a great tool for prioritizing marketing investments. The concept…
Brand You. Who Me?
You have to develop yourself in a way to ensure that you leave a legacy.…
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The pandemic has been a learning curve for many marketers, including Elana Gold, who began…
THE ‘SLAM’ OF YOUR CAR DOOR IS FAKE
Car doors are engineered to sound much sturdier than they really are. Welcome to the…