William Grant rethinks the whisky category
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with…
Browsing: Brand
How To Implement Empathy In Your Marketing Strategy
Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is…
Why Fintech Is Disrupting Traditional Banking
Fintechs are growing rapidly. Their range of offerings and number of customers are expanding as…
Brand activism is on the rise in content campaigns
Marketers around the world are placing greater emphasis on brand activism as they seek to…
Tired of Jet Lag? This App Will Help Reset Your Clock
Timeshifter cribs NASA-backed science to help you recalibrate your biorhythms after switching time zones. Here…
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
Why Focus On Customer Experience? Here’s Why.
There’s a lot of buzz in the business world about customer experience – how it’s…
Is Your Brand Engaging or Intrusive?
A brief guide to developing constructive consumer relationships. Managing a brand is a little like…
Fashion Fail: Where Did Forever 21 Go Wrong?
From its reign as king of the mall just a few years ago to its…
Serving More Than the Brand: How Infosys Reimagined the Tennis Experience
This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…