5 reasons to pay attention to Facebook Watch right now
In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video…
Browsing: Branded content
How to personalise brand content for higher engagement
3 strategies for content marketing personalization Personalization is one of the top features that consumers…
MAY WE HAVE YOUR ATTENTION, PLEASE?
Attention is “the act or state of applying the mind to something” and “a condition…
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
Facebook to demote business, brand and media posts in news feed shake up
Facebook is preparing the ground for a significant shift in emphasis over how its news feed…
Global Content Marketing Revenues Poised For 14% Growth In 2017
It’s no secret that businesses’ use of content marketing is growing. In fact, global content…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
Creating content that influences purchasing decisions
Business leaders search for content that speaks to specific needs and pain points, educates (rather…
VR ADS ARE ALMOST HERE. DON’T ACT SURPRISED
IMAGINE, FOR A moment, that you’re inside a virtual reality world. You look to your left…
How advertisers can maximise Social TV
The Future Of TV Is Social TV is dying, and Facebook smells blood. Not satisfied…