Manual creates branding for Eames Institute of Infinite Curiosity with “dynamic configurations”
San Francisco-based design agency Manual has created colourful branding for the Eames Institute of Infinite Curiosity centred…
Browsing: Branding
How Spotify’s brand became a future-forward phenomenon
From its early days as scrappy music startup to the entertainment juggernaut of today, Spotify’s…
Streaming TV’s identity crisis is getting exhausting
From price hikes to catalog cutbacks to branding swaps, the companies responsible for TV in…
Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads
An aversion to political controversy and a reliance on creators for AI-generated content have helped…
Glassdoor expands to challenge LinkedIn’s professional communication dominance
An established anonymity platform is giving networking a go, diversifying functionality and revitalising visuals as…
Pepsi challenges the classic rum and Coke recipe
Rum and Coke might dominate cocktail menus around the world, but Pepsi wants consumers to…
Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
How to Make Thought Leadership a B2B Demand-Gen Dynamo
For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At…
Glassdoor’s Bold Redesign Unveils Vibrant Colors and an Empowering Community Platform
Brand and digital studio Koto partners with Glassdoor for its first-ever facelift since the platform started in 2008. Glassdoor’s…
‘Fauxstalgic’ branding is having a moment
Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness…