Why Volvo is trying to make cars safer for pedestrians
Cars have become safer for drivers, but pedestrians have paid the price. Volvo wants to…
Browsing: Branding Agency ISD Global
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
Media choices remain driven by perception over evidence – that matters for recovery
New research from the consultancy Ebiquity finds that major gaps still exist between marketers’ perceptions…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
The Key to Unlocking the Hearts and Minds of Your Customers
Our culture, and every modern culture since the Age of Enlightenment, praises reason above all…
Marketers need to pay attention to attention
Attention can act like grocery unit pricing and provide a missing ‘relative quality’ layer in…