The Important Role of Intersectionality in the Ad Industry
Omelet CEO on why lived experiences and identities are what make incredible storytelling AAPI Heritage…
Browsing: Branding Strategy
So long shop class: This high school is designed for the jobs of the future
Interconnected spaces and class topics are part of creating a new type of high school…
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a…
How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor…
How Coca-Cola leverages merchandising to grow sales
Bridging digital and physical shopping experiences hold key to future success Conde Nast Traveler compiled…
Using Scarcity in Marketing: A Roadmap to Higher Conversions
Want to drive more sales? Wondering how to convince people to act on your offer…
Google Search ads will soon automatically adapt to queries using generative AI
Google is going to start using generative AI to boost Search ads’ relevance based on…
How to become a marketing industry thought leader
You want to stand out. What business professional doesn’t? But becoming a marketing industry thought…
Time to Define and Own Your Personal Brand
Whether you intentionally curate your personal brand or not, you are one. Consumers are very…
AD WRITING INSIGHTS—20 EXPERT TIPS FOR CRAFTING COMPELLING MARKETING COPY
You can totally ignore these—but please, for the rest of us, don’t Coming up with…