The splat is back: Why Nickelodeon rebranded for the first time in 14 years
Designed for today’s kids and their nostalgic parents, Nick’s visual identity looks a lot like…
Browsing: Branding Strategy
Beyond Virality: Understanding TikTok’s New Growth Patterns
At one time, TikTok was dubbed “the million-follower factory” for its ability to catapult new users to…
Full-funnel contextual advertising is finally here, and we have AI to thank
Contextual advertising’s ability to tailor the content and placement of creative to appeal to target…
Nike and Air show brands can laude wins forever
Ben Affleck’s Air is a dream come true for Nike. The story of Nike’s 1984 pursuit of…
Anticipation is growing for Greta Gerwig’s film, Barbie. Ahead of the July release, Andi Davids, global strategic business director at Bulletproof says the message is clear: Barbie is back.
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way…
How this coffee chain is preparing college students to be CEOs
Philadelphia’s Saxbys gives undergrads hands-on experience running locations near campus instead of classes for a…
Dave Eggers on Reimagining Books with His Bamboo Hardback, ‘The Eyes & the Impossible’
Have you ever imagined a book made out of bamboo? What about metal? Or how…
Lululemon’s brilliant dupe strategy should be duplicated by every brand
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been…
Businesses report design skills are increasingly essential in every role
As we all become increasingly addicted to the content on our phones, shortening attention spans…