How Absolut activates brand purpose
Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
Browsing: Branding
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…
Eight Steps to Build Brand Loyalty
To build brand loyalty, serve your best customers better than your competitors do. Here are…
Our shiny new Zoom Brain – and how to keep creativity alive
Recently, while a fellow author and I strolled the streets of London, he shared a…
eBook: Upgrade your copy from filler to killer with Herschell Gordon Lewis
Delve into the works of the late great Herschell Gordon Lewis, AKA ‘The King of…
What’s the worst political campaign branding of all time? Experts weigh in
Political gaffes or so common they could be their own subgenre. A slip of the…
This Oreo ad is a hopelessly baby-brained salute to civility before a contentious election
Last week, the two candidates running for Utah governor appeared in the same ad, a PSA…
Brand Champions and LTV
In the age of online shopping and fickle customers, loyalty may feel like a thing…
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…