The Three Key Types of Influencer Marketing Campaigns [Infographic]
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.…
Browsing: Branding
How DEI Issues Have Reshaped the Brand Purpose Landscape
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or…
Developing the right brand voice and brand tone
Tone of voice is the way that you communicate your message — it dictates the…
Brand Friction: The key to unlocking the complexities of customer experience
The concept of “positive brand friction” and how it can be used to improve customer…
ADVERTISING AND LOGIC
My semi-brilliant advertising career taught me a little something about successful business people. Many are…
Are brands staying away from celebrities courting controversy?
With actor Deepika Padukone and her colleagues Sara Ali Khan, Shraddha Kapoor and Rakul Preet…
Gmail’s new logo is just a taste of Google’s plan to rethink productivity
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
How to build brand love and why it matters now
A crisis can bring out the best in people. And it can for companies too.…
The power of collaborative advantage
” None of us is as smart as all of us.” – Ken Blanchard Blanchard…
3 actionable insights with… Richard Edelman
This is the moment for action communications, says public relations legend Richard Edelman. He says…