How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
Browsing: Branding
Branding lessons learned at Apple
‘Don’t go dark’: Ex Apple and Pepsi exec John Sculley offers pandemic brand-building tips Businesses…
Corporate America in crisis! Would thinking like the royals solve a big problem?
Some years ago, I was advising one of the major royal families in the world.…
Brands keep apologizing for racism. Why do all their posts look the same?
The predictable and formulaic design of an Instagram apology. Over the last few weeks, as…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
Five surprising ideas about building your personal brand in a time of crisis
A few years ago, I wrote a book called KNOWN: The handbook for building and unleashing…
5 Common Covid Misconceptions
“During this difficult period …” “In times like these …” “The [blank] team is here for you…
Frito-Lay’s new COVID-19 ad is an anti-brand manifesto. Too bad it’s still a commercial
If Frito-Lay doesn’t tell people about all the great stuff that it’s doing, how will…