The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
Browsing: Branding
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
Why brands are struggling to get media right in the short and long term
Digital ad spend is growing but marketers aren’t sure they’re putting it in the right…
Five Ways to Make Your Customer Insights More Effective
When we coach clients on their branding and marketing strategies, we like to marry best…
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
‘Emocracy’ and the new politics of branding
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
Does emotion still matter?
New thinking seems to challenge the ‘classic’ marketing view of emotion. David Penn reviews the…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Personal Branding Trends That Should Be on Your Radar in 2020
Every entrepreneur knows that personal branding is a necessity, but many fail to do it…
How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…