An Interview with HEINEKEN’s Brand Director, Nic Casby
Nic Casby is HEINEKEN’s Brand Director and we got to speak to him about London’s…
Browsing: Branding
Design for the experience economy: Buying the brand experience
Once we streamline the path to purchase, what’s left for experience designers to do? Vertical…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
Branding and Design Are Inseparable: The Why, The How, and Two Examples
All businesses face a dilemma. They must stand out from their competition, interact with customers,…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
The Body Shop rediscovers its mojo
The Body Shop, the health and beauty manufacturer and retailer, is making activism a core…
Why B2B brands need to invest in brand marketing
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
Why Ethical Honey Brands Need to Start Making a Noise
In an ideal world, mass honey producers would care more about preserving the environment than…
How Parachute CEO Ariel Kaye plots her brand’s expansions
Physical retail strategies have become integral to the growth of direct-to-consumer brands, as they seek…
‘The term DTC is a misnomer’: Brands recalibrate strategies as direct businesses become more complex
Casper, a direct-to-consumer mattress brand, toying with an IPO and valued at $1 billion, sells…