Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…
Browsing: Branding
The uncertainties of judgement
Steadfast rules or continuous adaptation? Considering two approaches to marketing rules, We Are Social’s Andre…
Can This New Alternative to Braille Change the Way Blind People Read?
ELIA is a breakthrough new language for the blind that can be mastered in a…
The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
Is brand authenticity disrupting advertising?
As powerful as it is as a channel for brand awareness and even commerce nowadays,…
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…
Close the gap of meaning: Gillette deconstructed
Global brands should be aware of the mental disconnects that can occur between the meaning…
How marketers can leverage the value of branded apps
In the battle for mobile engagement, branded apps hold untapped value Consumers spend an overwhelming…
The Magnetic Appeal of Excellence: Through the Lens!
Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and…
Fyre Festival’s lead designer talks about branding a scam
“From the start, the brief wasn’t really a brief. It was just: This is our…