Why marketers need to stop speaking to Gen Z as if they are Millennials
Gen Z girls are about to turn 23, yet many brands still don’t take them…
Browsing: Branding
How advertisers can achieve programmatic success
Programmatic advertising’s disruptive position We live in an age where we regularly talk about things…
Listen to the latest episode of the Cannes Lions podcast
In the tenth episode of Asking Out Loud with the New School, Ellie Norman, Head…
Inside Canon’s influencer marketing program
For 23 years, Canon has managed a program of professional photographers called Explorers of Light.…
HOW CONSUMER BRANDS ARE LEVERAGING AI
AI can help predict the best way to reach customers. The consumer goods market is…
Make it Cuter—and More Branding Lessons From the Weird and Wonderful World of Japanese Mascot Design
If the Olympics are the biggest sporting competition in the world, then yuru-chara is the…
Audiences are moving but no-one’s talking about it
Key audiences are moving to non-advertiser supported channels, yet not enough people are talking about…
Brands need a strong identity to succeed
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
Connected care – what it takes for brands to go from good to great
Most good brands tick four out of five boxes required for greatness. What are they…