Clooney’s ‘Quest’: 5 Questions With Nespresso CEO Guillaume Le Cunff
George Clooney is back with Nespresso in his first worldwide campaign. “The Quest” find Clooney suited…
Browsing: Branding
Down the garden path? Six ways for brands to blend martech with customer journeys
Heading in the right direction or down the garden path? It’s time to start using…
Three Tips On How To Incorporate An Influencer Strategy At Your Next Event
Influencer marketing is the new darling of the modern digital marketing world, even though its…
A Proust Questionnaire for Personality Brands: Farrah Fawcett
Most celebrities aren’t brands. Legendary icons are. As agents for some of the most legendary…
Brands need an augmented reality check – preparing for the tipping point
The augmented reality we see today is merely the tip of a forthcoming iceberg, according…
The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)
The media and advertising world just got a lot more interesting. You see, a funny…
As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
Toys ‘R’ Us Is Coming Back to Life! 3 Things to Know Today.
Stay in the know in 60 seconds. 1. Toys ‘R’ Us is coming back! After closing all…
WATCH THE NEWEST ADS ON TV FROM NISSAN, BUD LIGHT, CAPTAIN MORGAN AND MORE
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the…
Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.
Taking a big risk sometimes leads to a big reward. If we could go back…