Hallmarks of the 2018 top growing brands
It’s certainly no coincidence that the Top Growing Brands this year are the ones that…
Browsing: Branding
3 ways brands can beat Amazon at the loyalty game
Amazon recently joined Apple in “the trillionaire club” when its valuation reached that coveted number.…
Shift Your Brand Perception – Rally Others to Tell Your Story
After reading my previous posts, you’re almost on your way to productively and energetically leveraging…
Dunkin’ Drops Donuts From Name
Dunkin’ Donuts is deepening its relationship with fans, rebranding as just Dunkin’. “Dunkin’ Donuts has…
See Mailchimp’s weird new branding
While other software giants are simplifying their branding, Mailchimp is keeping it quirky. As companies…
Being funny can make you money. Just ask Apple, IBM, and Taco Bell
Even the world’s most buttoned-up companies are incorporating yuks into their branding, and for a…
GOOGLE STILL ISN’T WHERE BRANDS WANT IT ON VERIFICATION, BUT IT TAKES (AND GETS) CREDIT FOR TRYING
Twenty months after Procter & Gamble Chief Brand Officer Marc Pritchard called on digital players…
How to embrace brand culture through digital experiences
The retail industry is constantly evolving. Brick and mortar was once the only way to…
Gap Inc. unveils its first new brand in more than a decade
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…
How to blend performance and branding for a Q4 boost
Q4 is right around the corner, and that means digital marketers need to be on…