The time for branded podcasts is now
A decade ago, I co-hosted a 30-minute podcast called DadsUnplugged for five years. Unfortunately, the company that…
Browsing: Branding
The rebranding of Uber
Uber rebrands less than two years after its last effort Ride-hailing app Uber’s attempts to improve its…
The people who get how Facebook works are also the most likely to leave it
44% of people aged 18 to 29 said they deleted the Facebook app from their…
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images…
Quality over quantity – how content marketing lost its shine
Content marketing is in poor shape, and attempts to please everybody appeal to nobody, says Brian…
5 Simple Adjustments That Bring In High-End Clients Consistently
Don’t settle for clients who pay late, ask for discounts and deals, waste your time…
How to Avoid Miscommunications & Email Like a Real Human Being🙌
You can add all the smiley faces you want: what really leads to miscommunications is…
Personalisation promises – are brands biting off more than they can chew?
It’s a fine line between curated and creepy when it comes to crafting CX. According…
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The report says there are too few differentiators and not enough integrated use of the…
Entrepreneurship Myths: Why You Likely Won’t Be Rich and Famous
There’s a common narrative that to be successful in business or as an entrepreneur, you…