New Balance is watching you
This fashion week, the sportswear giant will use AI to observe pedestrians. But it’s not…
Browsing: Branding
Retail reimagined – how smart brands leverage data to maximise exposure
Marketing speaks with Westfield’s Bronwyn Cooper and BrandSpace’s Jonathan Case about how smart brands are reimagining…
Fashion startups are making use of luxury brands’ unsold styles
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end…
MOVING BEYOND THE PLATE: HOW RESTAURANTS ARE BECOMING THE NEW LIFESTYLE BRANDS
Restaurants are no longer just a place to have a meal. Today, customers are looking…
HIT A PLATEAU? 3 THINGS THAT MIGHT BE MISSING FROM YOUR BRANDING
According to these experts, there are a few common culprits behind lackluster branding. Read on…
How Emotional Marketing Can Drive Business Growth
An image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the…
No one cares about your logo
Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what…
Voice Control Forces Marketers to Think Differently
Shift focus from promotional messaging to true utility onsumers are becoming more comfortable using voice…
Planning to make a video ad or other video asset? 3 things to consider
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you…
Augmented and virtual reality mean business: Everything you need to know
An executive guide to the technology and market drivers behind the hype in AR, VR,…