How Brands Can Be More Authentic Using Social Media Video
As video has become ubiquitous across all social media platforms, brands are producing more video…
Browsing: Branding
Samsung’s CMO on why ‘not being tech savvy’ is an advantage
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
5 Reasons to Stop Posting Hype on Social Media
Customers are wising up to the over-exaggerated lifestyles they see online. I’m sure you’ve seen…
How digitally native brands are rewriting marketing rules to target Gen Z
Direct-to-consumer and digitally native brands are rewriting their marketing playbooks in order to get into the pockets…
How brands can create everyday influencers
The Storytelling Power of People: How To Treat All Customers Like Influencers Whether it’s a…
Papa John’s to cut founder out from all branding
Better Ingredients. Better Pizza. Better Imagery? Papa John’s confirmed Friday that it plans to remove…
5 Branding Tips If You’re an Entrepreneur on a Budget
Ever hear of a brand style guide? That’s the very first thing you’ll need. Think…
Go (Do)Nuts over this re banding!
Dunkin’ Donuts gets a brand update, but the orange and pink logo isn’t going anywhere…
Does the digital creative agency have a future?
Bleak Time, Bold Moves: The State of the Digital Nation 2020 Jules Ehrhardt made waves in…